So, Vanoc has bowed to pressure exerted by reporter Peter Lee and all those school kids. What nonsense! I'm sure Vanoc had this marketing scheme planned all along. Hold back one mascot - the cutest and probably most locally relevant - and create a buzz around it. Was Lee in on it or was he just used like the kids?
Funny thing, that Mukmuk was freed from his cyber-jail just as the Christmas retail season ramps up. Or am I being too cynical? Or maybe I should just stand back and applaud the clever marketing minds at work.
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